Monday, April 20, 2015

Marisa Mayer and the Fight to Save Yahoo

Enter The Dragon

Google and Facebook now rule the net universe, but Marisa Mayer, a shatter of the glass ceiling, was allowed entry into the boys’ world of Silicon Valley to transform Yahoo. She was called Geek Goddess by the media, though the young, blonde and glamorous and then five months pregnant Mayer did not fit easily into any slot.


The book, written in a light, often bitchy, magazine feature style is very readable, even though Mayer did not cooperate in any way with the writer. Also, Yahoo was a pioneering company that is not all that significant in the current scenario, in spite of all efforts to save it.  Even though she could not effect a miraculous turnaround for Yahoo, Mayer’s story is still worth something, simply because so few women reach the top in the corporate world and have to work so harder not to fail, while also managing their families and having to look good enough to make it to magazine covers.

Marisa Mayer and the Fight to Save Yahoo
By Nicholas Carlson
Publisher: Grand Central
Pages: 357

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